NASCAR Inks Exclusive Car Wash Deal With Utah-Based Group

Goal is for 40 NASCAR-branded Car Wash Locations by 2015 CHARLOTTE, N.C. The 1903 Car Wash Company and the National Association for Stock Car Auto Racing (NASCAR) have announced an exclusive license agreement to create and develop a branded car wash company. The goal of the business is for 40 NASCAR-branded locations to be operating in the next 4-5 years, which would make the new concept one of the largest car wash businesses in the country. There has never been a lifestyle brand as strong as NASCAR in the car wash industry, said Daniel Dyer, Chairman and CEO of 1903 Car Wash Company. Our plan is a steady growth model, which will be targeted at all areas of the country in a very organic way. We are using our own capital and promoting growth and management from within. However, we are interested in acquisitions and partnerships with independent car wash businesses, if it is the right fit. While the car wash business is a new category for NASCAR licensing, the group is very familiar in the themed property space, with current licensees NASCAR RV Resorts, NASCAR Speedpark, NASCAR Café and the NASCAR Sports Grilles. NASCAR has had considerable success in branding properties in different market categories. With millions of fans passionate about car care, we are excited about this concept, said Blake Davidson, NASCAR Managing Director, Licensed Products. Weve spent several years trying to find the right partner to bring our vision of a NASCAR Car Wash concept to life. The 1903 group has the competency and vision to bring this business forward and expand it successfully. "We know the car wash business from the top to bottom, said David Edwards, President and COO of the company. We pride ourselves on the complete customer experience using new and innovative wash methods and stress the importance of speed, quality and value.The NASCAR brand is a perfect fit not only for the car wash industry but also for our quality driven organization. The deal with 1903 Car Wash comes on the heels of an unprecedented agreement among NASCAR, Morgan RV Resorts and Silver Companies to create hundreds of NASCAR RV Resorts over the next 10 years. The first 13 NASCAR-branded camping locations span eight states and will open Memorial Day weekend. About 1903 Car Wash The business is owned and operated by a Utah group headed by Daniel Dyer, Chairman and CEO, David Edwards, President and COO, and a private Utah family who for more than thirty years have owned, managed, and operated commercial real estate throughout the U.S., consisting of office buildings, apartment complexes, and shopping centers. 1903 has the depth, knowledge and contacts in the car wash industry to be a successful company. Their core staff has more than 120 combined years in management, business operations in the car wash space which include; site development, capitalization, installation of equipment, operations, maintenance, and quality car care. They have experience in managing multiple locations and most important, the 1903 group are very skilled at customer loyalty programs.