The Hashtag 500 to Give Fans the Chance to Race on Twitter for Memorabilia from the 2016 DAYTONA 500 DAYTONA BEACH, Fla. – Inspired by fans’ shared love of racing, NASCAR® today unveiled a new, integrated marketing campaign celebrating the…

Cook, Isaac, Labonte, Smith, Turner Officially Enshrined DAYTONA BEACH, Fla. – Five of NASCAR’s iconic figures – four drivers and one motorsports entrepreneur – were enshrined into the NASCAR Hall of Fame in Charlotte, North Carolina this afternoon during the…

Eight Nights of NASCAR Whelen All-American Series Racing Airing Live DAYTONA BEACH, Fla. – Race fans around the world got to watch last year as 14-year-old Harrison Burton became the youngest Division I winner in NASCAR Whelen All-American Series history…

National TV Campaign, Experiential Event Sponsorship and Branding across More Than 5,000 Retail Locations Headlines Sunoco’s Integrated Marketing Strategy DAYTONA BEACH, Fla. – Sunoco, the Official Fuel of NASCAR®, will be honored Thursday with the 2015 NASCAR Marketing Achievement Award…

Opening Day Is October 17th PHOENIX - Nearly 500 race horses have arrived at the stables at Turf Paradise in preparation for the tracks 60th season which begins October 17th. Thoroughbreds, trainers, and owners from all over the United States…

DAYTONA BEACH, Fla. –- NASCAR and USA TODAY Sports today launched the first-ever NASCAR Fan Index, a digital index that combines social media activity and online fan voting to determine which Chase for the NASCAR Sprint Cupâ„¢ driver has the…

DAYTONA BEACH, Fla. –- NASCAR has announced an open call for fans to rally behind their favorite driver “nations” as part of a massive, integrated marketing campaign to promote the 2015 Chase for the NASCAR Sprint Cupâ„¢. New television spots,…

Players Compete to Win Trips, Tickets and Merchandise with New Race-by-Race Scoring DAYTONA BEACH, Fla. – NASCAR® fans have the opportunity to showcase their race prediction skills again this year with The Chase Gridâ„¢ Battle Powered by Bing. Back for…

All 16 Chase For The NASCAR Sprint Cup Drivers To Attend Sweepstakes Prizes Include 2016 Ford F-150, Trips To Las Vegas, and more DAYTONA BEACH, Fla. — NASCAR After The Lap, sponsored by Ford and Sprint, will return to Las…

Baker’s NASCAR Career as Driver and Broadcaster Spanned Parts of Seven Decades DAYTONA BEACH, Fla. – Elzie Wylie “Buddy” Baker Jr., the 1980 Daytona 500 champion and famed NASCAR commentator, has died after a battle with cancer. He was 74…

NASCAR Sprint Cup Series Next Race: 5-hour ENERGY 301 The Place: New Hampshire Motor Speedway The Date: Sunday, July 19 The Time: 1:30 p.m. (ET) TV: NBCSN, 1 p.m. (ET) Radio: PRN, SiriusXM Ch. 90 Distance: 318.46 miles (301 laps)…